Mission: Every investor should be able to invest in right investment
products based on their needs, manage and monitor them to meet their
goals, access reports and enjoy financial wellness.
2. Details of business transacted by the Investment Adviser with
respect to the investors
To enter into an agreement with the client providing all details
including fee details, aspect of Conflict of interest disclosure and
maintaining confidentiality of information.
To do a proper and unbiased risk - profiling and suitability
assessment of the client.
To obtain registration with Know Your Client Registration Agency
(KRA) and Central Know Your Customer Registry (CKYC).
To conduct audit annually.
To disclose the status of complaints in its website.
To disclose the name, proprietor name, type of registration,
registration number, validity, complete address with telephone
numbers and associated SEBI regional/local Office details in its
To employ only qualified and certified employees.
To deal with clients only from official number
To maintain records of interactions, with all clients including
prospective clients (prior to onboarding), where any conversation
related to advice has taken place.
3. Details of services provided to investors (No Indicative Timelines)
Onboarding of Clients:
Sharing of agreement copy
Completing KYC of clients
Disclosure to Clients:
To provide full disclosure about its business, affiliations,
compensation in the agreement.
To not access client's accounts or holdings for offering advice.
To disclose the risk profile to the client.
To provide investment advice to the client based on the
risk-profiling of the clients and suitability of the client.
4. Details of grievance redressal mechanism and how to access it
In case of any grievance / complaint, an investor should approach
the concerned Investment Adviser and shall ensure that the grievance
is resolved within 30 days.
If the investor's complaint is not redressed satisfactorily, one may
lodge a complaint with SEBI on SEBI's 'SCORES' portal which is a
centralized web based complaints redressal system. SEBI takes up the
complaints registered via SCORES with the concerned intermediary for
timely redressal. SCORES facilitates tracking the status of the
With regard to physical complaints, investors may send their
complaints to: Office of Investor Assistance and Education,
Securities and Exchange Board of India, SEBI Bhavan, Plot No. C4-A,
'G' Block, Bandra-Kurla Complex, Bandra (E), Mumbai - 400 051.
5. Expectations from the investors (Responsibilities of investors)
Always deal with SEBI registered Investment Advisers.
Ensure that the Investment Adviser has a valid registration
Check for SEBI registration number. Please refer to the list of
all SEBI registered Investment Advisers which is available on
SEBI website in the following link :
Pay only advisory fees to your Investment Adviser. Make payments
of advisory fees through banking channels only and maintain duly
signed receipts mentioning the details of your payments.
Always ask for your risk profiling before accepting investment
advice. Insist that Investment Adviser provides advisory
strictly on the basis of your risk profiling and take into
account available investment alternatives.
Ask all relevant questions and clear your doubts with your
Investment Adviser before acting on advice.
Assess the risk - return profile of the investment as well as
the liquidity and safety aspects before making investments.
Insist on getting the terms and conditions in writing duly
signed and stamped. Read these terms and conditions carefully
particularly regarding advisory fees, advisory plans, category
of recommendations etc. before dealing with any Investment
Be vigilant in your transactions.
Approach the appropriate authorities for redressal of your
doubts / grievances.
Inform SEBI about Investment Advisers offering assured or
Don't fall for stock tips offered under the pretext of
Do not provide funds for investment to the Investment Adviser.
Don't fall for the promise of indicative or exorbitant or
assured returns by the Investment Advisers. Don't let greed
overcome rational investment decisions.
Don't fall prey to luring advertisements or market rumors.
Avoid doing transactions only on the basis of phone calls or
messages from any Investment adviser or its representatives.
Don't take decisions just because of repeated messages and calls
by Investment Advisers.
Do not fall prey to limited period discount or other incentive,
gifts, etc. offered by Investment advisers.
Don't rush into making investments that do not match your risk
taking appetite and investment goals.
Do not share login credential and password of your trading and
demat accounts with the Investment Adviser.